# Video Context use cases

- [News](https://videocontextapi.com/for/news/): Newsrooms use Video Context to understand live feeds and archive as they record, find every key moment, and turn each moment into clips and posts for every platform at scale.
- [Sports](https://videocontextapi.com/for/sports/): Sports teams and leagues use Video Context to turn match footage into tagged events, player tracking, and match insights, so analysts and content teams spend their time on decisions, not on scrubbing video.
- [Traffic](https://videocontextapi.com/for/traffic/): Transport teams use Video Context to turn existing traffic camera feeds into counts, flow data, and incident alerts, without new hardware and without someone watching every screen.
- [Government](https://videocontextapi.com/for/government/): Public-sector teams use Video Context to make meetings, hearings, and public footage searchable and accessible, and they can run it on their own infrastructure so the video never leaves their network.
- [Advertising](https://videocontextapi.com/for/advertising/): Brands and agencies use Video Context to break down every ad and UGC video into hooks, shots, products, and style, so they can see which creative works and produce new variations at scale.
- [Creators](https://videocontextapi.com/for/creators/): Content and creator platforms use Video Context to tag, check, and understand every upload the moment it arrives, so their catalogue stays searchable and safe without a team watching each video.