---
title: 'Video Context for news and media'
description: 'Turn live feeds and archive into thousands of clips and posts, so your newsroom publishes on every platform while the story breaks.'
url: 'https://videocontextapi.com/for/news/'
---

# Video Context for news and media

> Newsrooms use Video Context to understand live feeds and archive as they record, find every key moment, and turn each moment into clips and posts for every platform at scale.

> Status: Private beta. The API, SDK, and MCP server are open to beta partners. Book a call to get access: https://calendly.com/sam-reactvideoeditor/30min

## What teams do with it

- **Clip live broadcasts**: Every key moment is cut into a clip as it happens, while you are still on air.
- **Caption and resize**: Each clip gets captions and a version for each platform, vertical and landscape.
- **Send for approval**: Clips go to your social channels, or to your team to approve first.
- **Clip the archive**: Turn decades of footage into clips for today’s stories, with a search in plain words.

## Why newsrooms need it

A newsroom records far more video than any team can watch. Live feeds, press conferences, field footage, and decades of archive all arrive as files with a name and a date, and nothing else. When a story breaks, social needs clips now. An editor scrubs for the moment, cuts it, captions it, and posts it, one clip at a time.

Video Context does that work for you. It watches every feed as it records, and writes down who speaks, what they say, and what is on screen. It finds the moments worth sharing, edits each one into a captioned clip, and sends it where it needs to go, while you are still on air.

## How it works

1. Connect your live feeds and your archive storage.
2. Video Context transcribes, tags speakers, and finds the key quotes and moments as they happen.
3. Video Context auto-edits each moment into a captioned clip for each platform.
4. Automations send each clip to your social channels or to your team for approval.
5. Editors search the live feeds and the archive in plain words when they need a different shot.

## What changes

- Clips go out on social while the broadcast is still live.
- Each key moment is cut, captioned, and sized for each platform, with no manual edit.
- One live feed becomes dozens of clips, not one or two.
- Your editors approve clips instead of making them.

## Example output (planned API design)

```json
{ "feed": "feed_0412", "status": "live",
  "clips": [ { "start": "14:02:11", "end": "14:02:29", "speaker": "minister",
               "quote": "We will publish the housing plan next week.",
               "formats": [ "9:16", "16:9" ], "captions": true,
               "status": "sent_for_approval" } ] }
```

## FAQ

### Does Video Context edit the clips automatically?

Yes. Video Context finds each key moment, cuts it into a clip, adds captions, and makes a version for each platform. No editor needs to touch it.

### Can our team approve clips before they go out?

Yes. You can send each clip straight to your social channels, or to your team to approve first.

### Does it work on live feeds?

Yes. Video Context processes footage as it arrives, so clips from a live feed are ready while you are still on air.

### Can it make clips from our archive?

Yes. Video Context can index archive footage as well as new footage. Editors search it in plain words and make clips from any moment.

### Can we keep our footage on our own infrastructure?

Yes. You can use the hosted API, deploy into your own cloud account, or run it on your own servers.