---
title: 'Video Context for sports teams and leagues'
description: 'Turn every match into tagged events and player data, automatically, and get match content out faster.'
url: 'https://videocontextapi.com/for/sports/'
---

# Video Context for sports teams and leagues

> Sports teams and leagues use Video Context to turn match footage into tagged events, player tracking, and match insights, so analysts and content teams spend their time on decisions, not on scrubbing video.

> Status: Private beta. The API, SDK, and MCP server are open to beta partners. Book a call to get access: https://calendly.com/sam-reactvideoeditor/30min

## What teams do with it

- **Tag every event**: Shots, passes, fouls, and set pieces, each with a time and the players involved.
- **Track players**: Who was on the ball, where, and for how long, across the whole match.
- **Get content out faster**: Every goal chance is tagged and ready for your content team at the final whistle.
- **Measure sponsors**: Count the seconds that each sponsor board and logo is on screen.

## Why sports teams need it

Every match makes hours of footage from many angles. Analysts tag events by hand, content teams wait for those tags before they can publish anything, and sponsors ask for screen-time numbers that nobody has time to count.

Video Context watches the match for you. It tags each event with the time and the players involved, tracks who is where, and counts how long each sponsor is on screen. Content and reports come straight from that data.

## How it works

1. Send the match footage, live or after the final whistle.
2. Video Context detects players, the ball, events, and on-screen sponsors.
3. Analysts filter events by player, type, or time.
4. Your content team finds every moment in seconds and publishes faster.

## What changes

- Match content goes out minutes after the match, not the next day.
- Analysts spend their time on tactics, not on tagging.
- Sponsor reports come from data, not estimates.

## Example output (planned API design)

```json
{ "events": [ { "t": 724.1, "type": "shot", "player": "home_9" },
              { "t": 731.6, "type": "save", "player": "away_1" } ],
  "sponsor_screen_time_s": { "FDR": 412.3 } }
```

## FAQ

### Which sports does Video Context support?

Video Context works on any sport footage. Football, padel, basketball, and motorsport are common examples. Tell us your sport on the beta call.

### Can it help our content team publish faster?

Yes. Video Context tags every key moment as it happens, so your content team finds what it needs in seconds instead of scrubbing the match.

### Can it measure sponsor screen time?

Yes. Video Context reads logos and sponsor boards in the frame and reports how long each one is visible.