Private beta: we are looking for design partners
Video Context

Video Context for sports

Every moment of every match, tagged and searchable.

Video Context tags every event and every player in your match footage. Analysts get the data, and your content team publishes faster.

Join the beta
Frames
home_7away_4home_9away_10home_11keeperPlayers
goalpenalty_areaGoal & pitch

crowd 94 dB · chant detected

Crowd audio
build-uppasscrossshotsave
Match events
derby_cam2.mp4 → context.jsonwatching
{
"video_id": "vid_derby", "sport": "football",
"players": { "home": 11, "away": 11, "tracked": 22 },
"zones": [ "penalty_area", "goal" ],
"crowd": { "peak_db": 94, "t": 5.8 },
"events": [
{ "t": 3.2, "type": "cross", "by": "home_9" },
{ "t": 4.6, "type": "shot", "by": "home_11" } ]
}

We help sports teams understand every match. Every shot, pass, and set piece is tagged with the time and the players involved, so your content team has what it needs at the final whistle. Track players, measure sponsor screen time, and give your analysts the data instead of the footage.

Who it is for

You should be here if…

  • 01

    Your analysts tag matches by handand lose hours they should spend on tactics.

  • 02

    Match content comes out the next daywhen fans wanted it at the final whistle.

  • 03

    Sponsors ask for screen timeand nobody has the numbers.

  • 04

    You have years of match footageand cannot find the moments in it.

  • 05

    You run a league or a federationand need every match tagged the same way.

  • 06

    You want match data on autopilotevery event tagged the moment it happens.

Why sports teams need it

Every match makes hours of footage from many angles. Analysts tag events by hand, content teams wait for those tags before they can publish anything, and sponsors ask for screen-time numbers that nobody has time to count.

Video Context watches the match for you. It tags each event with the time and the players involved, tracks who is where, and counts how long each sponsor is on screen. Content and reports come straight from that data.

How it works

  1. Send the match footage, live or after the final whistle.
  2. Video Context detects players, the ball, events, and on-screen sponsors.
  3. Analysts filter events by player, type, or time.
  4. Your content team finds every moment in seconds and publishes faster.

What changes

  • Match content goes out minutes after the match, not the next day.
  • Analysts spend their time on tactics, not on tagging.
  • Sponsor reports come from data, not estimates.
Watched by Video Context

Derby, full match

96 minutes · 22 players · 14 key events

  • 12:04Shot on goal by the number 9, savedChance
  • 38:15Goal, header from a cornerGoal
  • 66:30Yellow card for the away number 4Card
  • 88:47Late winner from outside the boxGoal

✓ Sponsor boards on screen for 6 minutes 52 seconds.

Speed

Super fast. At any scale.

Other tools watch a video frame by frame. We read every layer at once, so your insights are ready while they are still watching.

Time to process the same video · shorter is faster

  • Video Context✓ fastest
  • Cloud video AI API4× slower
  • Multimodal LLM8× slower
  • Frame-by-frame vision16× slower

Every layer at once

not frame by frame

One API call

for all of the data

Any scale

from one video to a whole archive

Illustrative comparison for the private beta. We will publish the full method and the results.

You’re in safe hands

Deploy anywhere. Keep control.

Our cloud

Call the hosted API. Nothing to run or scale.

Your cloud

We deploy into your AWS, GCP, or Azure account. Your video stays there.

Your servers

Run it on your own GPUs. No data leaves your network.

Built for agents

Ask for the outcome. Agents do the rest.

Video Context gives ChatGPT, Claude, Gemini, or your own agent the tools to watch, search, and edit video. One request becomes a finished job.

Works withChatGPTClaudeGemini
  1. Find every shot on goal in last night’s match and send the moments to our content team.
  2. understand_video(derby_full_match.mp4)96 min · 22 players · 14 events
  3. search_moments("shot on goal")6 moments found
  4. send(#content-team)sent
  5. Done. 6 shots on goal, each with a timestamp and the players involved. Your content team has them.

    0:30

    derby_shots_on_goal.json

    12:0427:4138:1551:0266:3088:47

FAQ

Questions, answered.

Common questions about Video Context for sports.

Which sports does Video Context support?+

Video Context works on any sport footage. Football, padel, basketball, and motorsport are common examples. Tell us your sport on the beta call.

Can it help our content team publish faster?+

Yes. Video Context tags every key moment as it happens, so your content team finds what it needs in seconds instead of scrubbing the match.

Can it measure sponsor screen time?+

Yes. Video Context reads logos and sponsor boards in the frame and reports how long each one is visible.

Your videos contain
valuable data.
Start using it.

Analyse video at scale. Find exactly what you need. Give your products and AI the context to act on it.